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Every trainer has something unique
to offer. Why not showcase that unique approach your business
offers using something that costs little to nothing and gives
you a potential audience of millions?
Making and maintaining a website is
an easy efficient way of communicating what it is you do so well
to the rest of the world. The opportunity afforded to you by
email gives your client a great contact point with you that
allows better communication at your own convenience.
Our Technical Assistance
Coaching can help you market yourself using the internet
regardless of your ability level - from high end computer savvy
to the basics of email, from the Technophobic to the Time-Constrainted,
we can help you. |
The
Internet and The Equestrian: Closing the Gap.
There are
more than 400 million people who use the web on a daily basis
according to Nielsson/Netratings surveys. This includes your
clients and potential clients, but only a handful of equestrian
professionals. This disparity is caused by the equestrian
professional’s mobile, time-stressed life that doesn’t given
them the opportunity to learn how to use the internet as a tool.
Ways to use
the internet as a tool to assist your business:
+Email
allows you to communicate with your clients as regularly as they
want you to, but at your own convenience. You can send group
reminders for show entry dates, personal notes regarding lesson
schedules and rides as well as any number of small details
normally handled by the telephone. Cut down on your time-costly
daily phone calls.
+
Advertising for little to no money, twenty four hours a day,
seven days a week: Get the word out and widen your market about
that special horse you have to sell, or attract new clients.
+ Every
trainer has something unique to offer. An informative,
well-designed website provides you with many ways to showcase
what it is that you do so well.
+A website
affords a potential client the privacy and confidentiality of
researching your facility and training program in their own
home. It also affords you the freedom to advertise for the
specific type of client that you want.
+With the
new technology available today, the internet is available on
your mobile phone. You can access it anytime, anywhere.
Despite
these advantages, learning to use computers and the internet can
seem very daunting. The best way to get over this hurdle is to
ask a knowledgeable friend to assist you. You can even call us,
at Equestrian International to schedule a free coaching session
on how to use the internet to help your business grow or just
let us answer your questions from the basics of email to the
content of your website. |
